THE MARKETING SOCIETY VISUALS:

• Create an eye catching opener

• Silence the audience and get them excited for the evening ahead

• Ensure all versions and animations worked well with the event logo and assets

OK, and go…

Each year, Hamblin Imagery is commissioned to create live event graphics for the Marketing Society Brave Awards. LK Motion has forged a long-running partnership with Hamblin to be their ‘go-to’ team to help create that wow factor that’ll silence the crowd and generate excitement and anticipation of what’s about to begin.

This particular brief kept us on our toes and we enjoyed the creative license given by Hamblin to come up with animations that encapsulate marketing throughout the decades from the 60’s right through to today, with today being the design laid out by the Marketing Society. After a few iterative ideas and concepts, LK Motion went into warp speed mode to create the animated logos and supporting variations to be used throughout the prestigious awards evening.

Working together, we crafted and animated each section thus ensuring the client was involved with each part of the animation every step of the way. After creating all the sections for the showpiece, we added them into After Effects for a final grade and that sprinkle of magic that only LK Motion can do.

“It is no easy task when the Marketing Society Awards come around every year. From a creative point of view, we are starting from a blank slate, with a very open brief from the client. We will always bring Byrone in at the kick-off meeting to help brainstorm and generate ideas to take back to the client for sign-off. During the project itself, he is always going above and beyond for us, ensuring we are hitting the deadline without ever compromising on the quality. Byrone is now very much a part of team Hamblin and we are lucky to have him!"

Frankie Fogg, Head of Production - Hamblin Imagery